The world was stunned by the sudden collapse of a
factory in Dhaka, Bangladesh last week, which killed 370 people. Although the
factory’s owner is currently being held by police after he was accused of
illegally building 3 floors to the workplace, the true cost of cheap fashion is
being realised by the public, as well as the connection between bargain produce
and workplace tragedies such as this. Over 900 people are still missing after
the partly Primark owned factory tumbled into rubble causing members the
British public are campaigning against cheap fashion by protesting outside
Primark’s flagship store on Oxford Street.
Want,
Want, Waste
A century
ago hand-me-downs were on trend. It was both fashionable and necessary to own
just a few key items of clothing, many of which once belonged to older
siblings, parents or even grandparents. Nothing was thrown out until it was
literally worn out. But now, many of us are so charmed into what’s on trend
this season that the content of our wardrobes alters in the blink of an eye. In
fact, a survey by QVC UK found that the average British woman owns 22 garments
she never wears yet refuses to throw out. It seems British women spend £2.5billion
a year on 500 million times of clothing we’ll never make use of. Even men own
an average of 19 items of clothing they never use.
The survey
also discovered that only 12% of us regularly clear out our closets, implying
that the majority of the British public keep buying new items of clothing
without getting rid of what they already own. And with trends changing quicker
than most of us can keep up with, it’s no wonder cheap fashion seems like the
only option given the current difficult economic climate. But if you want to
look good on a budget, who is suffering for your purse-friendly purchases? How
do high street stores manage to keep their prices so affordable?
Recession’s
Shadow
Let’s
face it, national law varies from country to country and therefore, the rights
we have in the UK rarely expand to workers in the developing world. Executive
director of Alternative Movement for Resources and Freedom Society (AMRF)
reported that there are over “2.5 million garment workers in Bangladesh” alone.
She explained that they tend to work 13 hour days for as little as £12 a month,
which is the minimum wage in Bangladesh. And with families to take care of,
homes to maintain and food to buy, it’s obvious that employees refuse to
confront those in authority for fear of losing their job.
High street
favourites such as Topshop and Forever 21 offer an economical way of keeping up
with fashion and adding to our ever-expanding closets. Perhaps British shoppers,
54% of which feel guilty for wasting money on clothes, just don’t have the
money to purchase ethical clothing. Yet a Cambridge university report shows
that in just 4 years, the amount of clothes bought grew by one third despite
the recession. Even Marks and Spencer’s have opted to have their products
manufactured aboard due to company cut-backs.
Change
Your Ways & Your Wardrobe
Third-world factories
simply do not have the same health and safety standards that we are used to on
our shores. The fact is, western stores supplied by factories, such as the site
in Dhaka, should take responsibility for the production line of their goods.
Instead, they take advantage of the minimal workers’ rights abroad, as well as
how crucial the fashion industry is to the economies of countries such as
India.
However,
H&M have taken a stand and are aiming to produce 100% ethical clothing by
2020 and last year began using more organic cotton than any other high street
store in the country. Perhaps this bold move will cause more shops to follow
suit given that children as young as 10 were found to be manufacturing clothing
for Gap in Delhi. Although Gap denied the allegations, they have vowed to
invest £98,000 into improving conditions for their workers in India.
Cheap
fashion can not only be a waste of resources such as fabric and fuel, it can
also cost lives. Good quality, ethical clothing is an investment into something
you’ll wear regularly, even if that means you have to dig a couple more coins
out our pocket. So next time you hit the high street, look out for fairtrade
fashion or even visit a charity shop and help put an end to the devastating
cost of bargain attire.